AMI by Alexandre Mattiussi, Distinctive Street Style : The Essentials


AMI Mayfair

73 Duke Street






AMI takes a distinctive approach to street style. Sportswear cuts sit alongside sharply tailored pieces demonstrating the label's versatile aesthetic. A palette of monochromes and powdery hues is interspersed with vibrant graphic prints, giving these designs an eclectic appeal. AMI's designs have made waves with fashion editors on both sides of the Atlantic and one man is responsible: creative director, sole designer and label founder Alexandre Mattiussi. Previously behind the scenes at Givenchy, Dior and Marc Jacobs, his clothing designs skilfully take elements of his high fashion training; precise cuts, beautiful materials, and attention to detail; but all presented at a more affordable price.

The collection is for the everyday man, that looks for an effortless wardrobe of stylish, wearable clothes that eschew overtly trendy references. The now famous Ami Camel Coat was one of the first things Mattiussi designed for Ami. Which quickly became one of the essential pieces. A timeless design, highlighting the sophisticated, but understated look the label strives for. 

Check out a few of my picks below for some essentials in every gentleman's wardrobe.


top Picks:

1. OVERSIZED COAT - Camel double face splittable cashmere - £800

2. F.AMI.LY SWEATSHIRT - black cotton, with red "F.AMI.L.Y" embroidery - £150

3. thin low top trainers - smooth - £270

4. ealstic waist carrot fit trousers - Black wool - £225